RIBERAGLOBAL — THE PROJECT PLANNING CHECKLIST
Big ideas. Real impact.

A clearer brief. A stronger start.

1. THE AMBITION
What is the business challenge you want to solve?
What should be different when the project is complete?
Which single outcome matters most?

2. THE AUDIENCE
Who are you trying to reach?
What do they need, believe or find difficult today?
What should they think, feel or do next?
Which markets, languages and devices matter?

3. THE BRAND
What makes your offer relevant and distinctive?
What is the core message?
Which existing brand guidelines, assets and research can you share?
Are there claims that require supporting evidence or approval?

4. THE EXPERIENCE
Where will people discover, explore and interact with your brand?
What is the main conversion or action?
How should creative, media, website and CRM work together?
What accessibility, technical or content requirements apply?

5. THE SCOPE
List the deliverables and channels you expect.
Separate launch essentials from future priorities.
Identify integrations, content dependencies and decision makers.

6. THE PRACTICAL DETAILS
What is your available budget range?
What is the target launch date, and why?
Who provides feedback, signs off and maintains the work?
Are there any legal, procurement or operational requirements?

7. THE MEASUREMENT
What does success look like in business terms?
Which baseline data is available?
How will results be reviewed and learning shared?
What is the first hypothesis worth testing?

YOUR ONE-SENTENCE BRIEF
We want to help [audience] achieve [goal] by creating [experience],
so that our business can [outcome].

Ready to explore what comes next? Start a conversation with Riberaglobal.